Supermercato helps clients understand what’s new and next in consumer goods.
Supermercato Services
Market Research
I look high and low for brands of all sizes to show you what's new and next (and the history) in your CPG sectors and trends of interest. Sources include retail, eCommerce, social media, and leveraging my diverse network and data.
Ecosystem Strategy
Identify and introduce you to partners that can help your company grow. Ecosystem partners include values aligned brands of all sizes, retailers & online marketplaces, sector/stage/thesis aligned investors, technology, and agencies.
Customer Insights
Insights gathered through surveys and interviews to help companies launch, develop new products, discover marketing ideas from real use cases, refine UX, test messaging and packaging, and help teams be more customer minded.
Clients have leveraged my research and data for:
Trends & insights
Product innovation
Market positioning
Customer personas
Opportunities & challenges
Sourcing & due diligence
Co-investor alliances
M&A history & strategy
Fundraising pipelines
Strategic partnerships
Sectors & Expertise
Supermercato data spans thousands of brands, investors, retailers, corporations, and almost every CPG acquisition throughout history. My data keeps my brain sharp and helps us quickly get up to speed in your topics of interest.
